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Marketing your startup in today’s competitive economy is undoubtedly difficult, but there are steps you can take to make sure your startup gets a fighting chance at success.
To make things easier for yourself make sure you have a firm grasp on two key things. First, you want to make sure that all of your marketing strategies identify and build upon what makes your business unique (your USP) — so identify what those characteristics are and keep them in mind as you plot out your tactics. Secondly, identify what the goals of your marketing strategy are: Do you want to gain social followers, convert prospective customers into purchasing customers or merely increase brand awareness? Knowing exactly what you want to gain from your marketing efforts will help you choose the best tactics.