Marketing Donut – branding strategy

Branding is one element of your marketing strategy and here are some key points that you need to consider.

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The personality of the business that you are running – it’s ‘brand image’, some might say. Is it up-market and discerning or is it more approachable than that? Are you aiming for the budget end of the market? This will affect everything from the type of logo you opt for to the stationary you buy to the website you build, even what you wear to work. It is not impossible but it is extremely unlikely that the brand image you create will be all-encompassing i.e. quality/budget/friendly/discerning. Your personality will help you decide this as much as anything.